Voices from our exhibitors and partners

"Landguth is taking part in spoga dog powered by ZZF because we are passionate about co-shaping the future of pet food. We are looking forward to the new format, it is the ideal venue for us to share our innovations directly with an interested trade audience" 

Janina Caspers, Head of Sales, Landguth

"mammaly is exhibiting at spoga dog because we believe that preventive animal health is the future of the pet market and because spoga dog is precisely the place where this future is shaped together with the specialised trade."

Tanja Viefhues, Senior Key Account Manager, mammaly

"TRIXIE is taking part in the premiere of spoga dog powered by ZZF, because we are convinced that this new platform will bring new momentum to the market and lend the topic of dogs the significance it deserves.  

For us in such challenging times this is the right moment to demonstrate presence, showcase innovations and set new benchmarks together with the specialised trade."

Burkhard Friedrichsen, CEO, Trixie Heimtierbedarf GmbH & Co. KG

"I’m looking forward to spoga dog because it perfectly complements spoga horse, bringing together two worlds that have always been closely connected for us. As a family business, horses and dogs have been part of our everyday life for generations, and many of our customers share that same lifestyle. Having both exhibitions under one roof allows us to discover new brands, strengthen existing partnerships, and find products that fit us perfectly. It makes the trip even more valuable and gives us the opportunity to grow both sides of our business in one place."

Virve Ruutu-Martikainen, CEO, HippoSport

"I have been attending spoga horse for many years already. The inclusion of the Dog section has transformed an already strong trade fair into an even more versatile platform. Combining these two worlds opens up new perspectives, provides inspiration and makes visiting the event extremely exciting. Every time I look forward to discovering innovations and exchanging ideas with people, who share the same passion."

Stephanie Schwartzkopf, Franchise Partner Fressnapf

"The new B2B trade fair spoga dog powered by ZZF is addressing an interesting development on the market and opens up the opportunity to discover new product range concepts and brands. 

For us the new trade fair offers valuable inspiration and a good overview of the current developments. In this way, Koelnmesse is setting the appropriate tone for the exchange between the trade and the industry." 

Ralf Berger, CEO, Loesdau

"Dogs have long since become members of the family for many people. Consequently, product ranges centred on dogs are becoming an interesting area of business for more and more garden centres. spoga dog serves as a valuable platform for discovering trends, products and new concepts." 

Martina Mensing-Meckelburg, President, Verband Deutscher Garten-Center e.V.

"For professional groomers, it is important to not only follow the developments and trends from a distance, but to actually experience and try out products, technologies and concepts first-hand. spoga dog creates a valuable platform for this purpose, bringing groomers into direct contact with manufacturers, brands and other industry professionals. I look forward to gaining new insights for my daily work in the salon."

Karin Witthohn, Owner of the dog grooming salon ‘Natürlich Hund’, ZZF member

"We at the ZZF are delighted to support spoga dog. The new platform brings brands, manufacturers, the trade and other professionals from the dog industry together and creates a space for personal interaction, new products and innovative business ideas. As a specialised pet retailer, I am especially looking forward to experiencing the developments on the dog market first-hand and gaining new insights for my own business."

Norbert Holthenrich, President of the ZZF, pet shop owner