spoga dog powered by ZZF

An independent trade fair format for dog supplies

spoga dog powered by ZZF is the leading global B2B trade fair for brands, manufacturers, the trade and professionals of the dog industry. It brings suppliers, products and concepts together that are currently shaping the market - from accessories and dog food, to care, health and services, through to new sales and marketing approaches.

In conjunction with spoga horse, spoga dog leverages existing synergies from the equestrian sport sector, while simultaneously creating an independent platform for dogs as a significant growth factor within the retail trade.

On this page you will gain an overview and access to all important information regarding your visit to the trade fair - from dates and facts, to arrival and tickets, through to the app.

Facts and figures about the new trade fair

We have compiled all the important information for you in a compact spoga dog booklet.

Here you will find everything you need to know about spoga dog at a glance:

Download Booklet (.pdf)

Two trade fairs with strong synergies

spoga horse has been setting standards in the field of equestrian sport for decades and has established itself as the industry's central B2B platform. With spoga dog powered by ZZF, a new, independent B2B platform is being established that specifically expands this profile to include dog supplies. The format leverages existing synergies between the equestrian and horse industry as well as the dog segment, while maintaining a clear positioning and independence.

Together, spoga horse and spoga dog form a trade fair duo that makes use of strong synergies and connects markets. Here, the exhibitors and trade visitors can gain a comprehensive overview of the trends, products and business opportunities across both segments.

Those, who exhibit at or visit spoga dog, will benefit from the reach, network and expertise of spoga horse and open up new perspectives for trade and distribution.

Product segments of spoga dog

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Activity & Training

Services

Food

Food accessories

Dog clothing

Care and health

Sleeping area

Transport & safety

Become an exhibitor at spoga dog 2027

Join us when retailers, manufacturers, and industry experts gather in Cologne from January 30 to February 1, 2027, to network around the dog supplies sector and explore new opportunities for their businesses.

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Facts & Figures

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