Cologne: 30.01–01.02.2027 #spoga dog powered by ZZF

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spoga dog powered by ZZF: The new B2B trade fair for dog supplies

From 2027, there will be an own platform dedicated to dog supplies: spoga dog powered by ZZF, a new leading global B2B trade fair that focuses on dogs, is being launched. It will bring brands, manufacturers, the trade and professionals together in one central location, creating a focused platform for exchange, presentation and business.

The premiere is scheduled to take place in Cologne from 30 January to 1 February 2027. Co-staged with spoga horse, spoga dog will provide orientation in a growing market and leverage existing synergies. From the outset, spoga dog will be supported by the ZZF - German Pet Trade & Industry Association.

Decision-makers, manufacturers and the specialised trade come together at spoga dog to exchange ideas, network and appraise the current market developments.

Join us and become part of the first spoga dog!

Buy a ticket for spoga dog 2027 now

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Come visit us in Cologne from January 30 to February 1, 2027.

A stand at spoga horse

Facts and figures about the new trade fair

We have compiled all the important information about spoga dog for you in a clear and concise format.

On this page, you will find everything you need to know at a glance – from key facts and figures to exhibitor and visitor information.

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Testimonials

What exhibitors and partners have to say about spoga dog

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Glowing gold line drawing of a dog's head next to the text 'spoga dog TOP INNOVATIONS' on a dark background with golden light spots.

spoga dog TOP INNOVATIONS AWARD - The stage for your product innovations

Show the international dog industry how much potential your most innovative new product holds - and become part of a special premiere: The spoga dog TOP INNOVATIONS AWARD is being conferred for the dog sector in 2027 for the first time.

Learn more

Find all information about your participation as an exhibitor in our spoga dog booklet:

Download Booklet (.pdf) Exhibitor application

Products for dogs and horses at spoga horse

Strong Partners for a Strong Industry

spoga dog is supported by the ZZF – German Pet Trade & Industry Association, the leading industry association for specialist retailers, manufacturers and service providers in the pet industry.


Together, spoga dog and ZZF combine their expertise, network and industry experience to offer exhibitors and visitors the ideal conditions for making new contacts, gaining an overview of the market and achieving business success.

More about ZZF
Black silhouette of a galloping horse in front of a yellow circle and blue diagonal stripe with the text 'PASSION AND PROFESSION' and 'The leading B2B trade fair for the global horse industry'

Saddle up: Discover spoga horse

Whenever the focus is on four-legged animals, the equestrian industry is never far away: spoga horse brings international decision-makers, leading brands and innovative concepts from the global equestrian sector together.

Companies that want to move markets, will find the right rhythm here.

Visit spoga horse

Highlights from the press roundtable on the announcement

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